So is being a YouTuber or Tik Tok Star, or social media influencer a real job? Research among 2,000 mums and dads found that almost a third (30%) of British parents don’t think being a YouTuber, TikToker or Instagram influencer is a real job, whilst 36% of parents stated they don’t know what a content creator is.
This may come as a surprise to some, since popular creators - the likes of Joe Sugg, Tilly Ramsay, and Saffron Barker to name a few – have graced TV screens across the nation more and moreover the past five years, starring on Strictly Come Dancing, Bake Off (and more), and breaking into the traditional mainstream. It may be less of a surprise, that over half (56%) of parents surveyed admitted their children have expressed an interest in pursuing the ever-popular career choice.
Despite reservations some parents have about their child becoming a content curator, some parents feel that it can help with confidence, communication skills, and creativity. Younger parents see more value in the job than older parents according to the NERF research. To address concerns, and show the value of a career in content curation, this October half-term, the kids action brand is launching NERF Upload, a series of physical and virtual events aimed at giving kids a taste of the creative, active, and practical skills to make it as a content creator. NERF is seeking to show parents that being a content creator can be a skilled, creative, and active pursuit, whether to make a living or simply have a bit of fun!
At the event, aspiring vloggers will be able to learn first-hand what it takes to be a content creator, from popular YouTubers including Morgz, AJ Shabeel and Sharky
Details can be found here