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Lost Stock initiative extends offering to Lost Stock for Kids, to help save lives.

If Coronavirus doesn't kill my workers, then starvation will.’ Factory Owner


Lost Stock, the fashion initiative set up in the wake of Covid-19 to save lives in

Bangladesh has today launched kidswear boxes - Lost Stock for Kids. For £35, customers

receive a personalised selection of cancelled childrenswear stock direct from manufacturers.

Each purchase supports a family in Bangladesh for one week and also prevents brand new

clothing ending up in landfill.

The cancellation of over $3 billion worth of stock orders by retailers left manufacturers in

Bangladesh unable to pay workers and with mountains of unwanted stock. Lost Stock

launched last month by the team behind fashion shopping app Mallzee, solves this problem

by selling £35 fashion boxes containing five pieces of childrenswear matched to the

purchasers size and fashion preferences - each box sold feeds a family of four in

Bangladesh for a week through Lost Stocks partnership with SAJIDA Foundation

Clothes that were originally destined for high street retailers are shipped direct from

manufacturers to consumers in the UK, arriving in the post as a surprise Lost Stock clothing


Originally selling only adult sizes the company has sold almost 100,000 Lost Stock boxes in

the past five weeks and today, with the launch of Lost Stock for Kids, they hope to be able to

support another 100,000 Bangladeshi families in the coming month.

Lost Stock for Kids caters for boys and girls aged between 4-14 years old and includes at

least five items that were originally destined for high-street retailers.

To ensure the money goes straight to those who need it most Lost Stock has partnered with

Bangladesh NGO SAJIDA Foundation. Each box supports a family of four for a week.

NGO partner, SAJIDA Foundation works in 26 districts of Bangladesh with a mission of

‘health, happiness and dignity for all’. Following the Covid-19 outbreak, a team of 3,700 are

providing essential food and hygiene supplies, supplying essential PPE kits, and have

installed 475 portable hand washing devices throughout the country. 

Mallzee CEO and Founder of Lost Stock, Cally Russell, said: “Launching Lost Stock for Kids

is an exciting next step for us. The response since we launched Lost Stock has been truly

amazing - we hoped to sell 50,000 boxes by the end of 2020 and sold nearly double that in

the first month alone. We know that the Covid-19 crisis is deepening amongst garment

worker communities in Bangladesh and we hope that by launching Lost Stock for kids we

can help many more families and avoid both a humanitarian crisis and an environmental

one. Lost Stock allows consumers to get a great deal whilst at the same time helping a

family survive this awful tragedy.”.

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